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Toy design, from idea to production
We design toys that are safe, fun and ready for industry: from concept to prototype, all the way to the files for moulding. For companies and start-ups in the toy sector.
In the world of play, creativity is not enough: you need fun, safety and manufacturing feasibility, all together.
Designing a toy requires a precise balance between playful aesthetics, ergonomics designed for children and safety standards. We study the interaction between child and object to create a play experience that is stimulating, educational and above all safe.
In collaboration with Black Flamingo we have built specific expertise in the toy sector, with projects ranging from electronic toys to educational wooden toys. Our goal is to reduce production risks and speed up time to market.
Every stage of the project, in one studio.
Concept and target
Sketches, ideas and study of the age group the toy is meant for.
Play and mechanics
How it is played, how it is used, what makes it fun and long-lasting.
3D modelling and renders
Photorealistic images for presentations to investors, trade fairs and marketing.
Engineering and safety
Design for injection moulding, in compliance with safety standards.
Prototypes
3D printing to test the toy “in hand” before investing in moulds.
Toys and children’s products.
Educational toyTalkie Toy
A modular interlocking toy for talking at a distance and hearing your own voice.
EcodesignBioSave
A biodegradable piggy bank that teaches children about saving and ecology.
In depthToy Design
How to design toys that are safe, age-appropriate and educational.
We also run workshops on toy design: read Lo spazio e il gioco (in Italian).
Safety is designed from the first sketch.
We take safety requirements into account from the earliest stages, when corrections are cheap. Compliance tests are then carried out by specialised laboratories: good design means arriving prepared.
Read the guide to the standards (in Italian) →Directive 2009/48/EC
Mandatory for all toys sold in the European Union.
EN 71
Mechanical and physical properties, flammability, migration of elements.
Regulation (EU) 2025/2509
New rules on chemicals and a digital product passport.
About toy design.
What kind of toys do you design?
We work on very different projects, from electronic toys to educational wooden toys, as well as children’s products and learning games.
Do you work with companies or also with start-ups?
Both: we support toy companies and start-ups that want to bring a new play idea to market.
Do you also handle safety standards?
Yes, we design with CE marking and the EN 71 standards in mind from the concept stage. The actual compliance tests are carried out by specialised laboratories or notified bodies.
Do you make prototypes?
Yes, we use 3D printing to make prototypes that test mechanics, joints and sturdiness before investing in industrial moulds.
Can you prepare renders for trade fairs and investors?
Yes, we create photorealistic renders and animations of the toy to present it to investors and trade fairs, or to start marketing early on digital channels.
Shall we give shape to your toy?
Write or call us: tell us your idea and together we will work out how to turn it into a product.